Blog :: 2021

How to Find the Right Person to Sell Your House

Your guide to hiring the listing agent who can set you up for success.

Your home is where you’ve lived and loved, where you’ve laughed and cried, where you’ve huddled and snuggled. You’re the pea, your home is the pod. And you’ve been through a lot together.

Now that it’s time to put it on the market, you’re likely experiencing some sadness, plus plenty of anxiety. Because really: How often does your future depend on selling your past? If you’re a little overwhelmed, we don’t blame you.

But there’s also good news: You don’t have to go it alone. 

A listing agent has your back when it comes to the financials, like setting a listing price and marketing, staging, and making repairs to your house. He or she can also help you navigate more personal issues, such as your timeline, and what you’re hoping to achieve with the sale.  

For all of those reasons, it’s important to find an expert who is right for you and your specific situation, and who can help you get what you want. Here’s how.

Know What a Listing Agent Can Do for You

Before you start interviewing prospective agents, have a clear sense of what you want to get out of the selling process. When so much money is on the table, it’s crucial to know what your goals are, so that you can find an agent who really speaks to them.

Then, it helps to understand what a listing agent does (other than sell your most valuable asset — no big deal).

The listing agent will: 

  • Work with you to price your home
  • Market your home (we’re talking pretty pictures, social media promo, cute staging — the works)
  • Negotiate with home buyers
  • Usher the home sale through inspection and closing

Now, let’s break all of that down . . .

Pricing your home. This is the BIG question, right? How do I set the price? The short answer is you’ll need to trust your agent to recommend a smart listing price. 

So how can you tell whether an agent — a relative stranger to you — is choosing the best price for your home? You need to do two things:

  1. Know, generally speaking, what your property is worth. Do your own research on the prices of local comps, (but understand the limits of online property sites). Run your info by your agent for an informed perspective. 
  2. Ask the agent for pricing information on homes he or she has recently sold.Specifically, what the differences were between their listing prices and how much the homes ultimately sold for. 

When it comes to the agent’s pricing history, you’re looking for accuracy. Anyone could suggest a high price for your home, knowing it’s what you’d like to hear. But nobody (especially you) wants to have a house languish on the market, or to reduce a price repeatedly.

Marketing your home. The listing agent will also get the word out that your house is on the market, using a combination of old-school (but powerful) marketing techniques — such as direct mail, signage, and open houses — and the modern methods we know and love, like social media. Savvy agents will post pics of your house on Instagram, Facebook, Twitter, and any other platform that can get likes plus the attention of other real estate agents who can bring buyers to the table.

Negotiating with buyers. When offers start pouring in, your agent will negotiate with prospective buyers on not only the sale price but also on what contingencies (aka special circumstances) are attached to the contract. As with any negotiation, there could be some stressful, fraught moments with the buyers. You’ll want an agent who can step up for you, and who has a negotiation style that you’re comfortable with.

Closing the sale. Once you’ve signed a purchase agreement with a buyer (woo-hoo!), your agent will help you navigate the sale’s remaining steps. This includes negotiating home repair requests post inspection and dealing with any last-minute surprises before closing.

The average listing agent does all of the above. A great listing agent does all of the above, while also inspiring your confidence — that they’re getting the best price for you, and that they’re representing you and your home in the best possible light. 

So, let’s talk about how to find and hire that kind of agent.

Ask These Questions to Find a Great Listing Agent

Here, time is on your side. Aim to hire a listing agent six to eight weeks — or more — before the day your house is listed on the market (also known as the “go-live date”). You’ll be grateful for the cushion, especially if the agent you ultimately hire recommends that you make repairs or upgrades to your home before it’s listed. (That wouldn’t be unusual.)

To find prospective agents, start with your network. Ask friends, relatives, neighbors, and colleagues for recommendations. Word-of-mouth endorsements, as always, can be priceless.

You can also turn to another trusted friend: the internet. Property websites such as realtor.com® have directories that let you search for agents in your area. These databases can clue you into important details, such as an agent’s years of experience, number of homes sold, and past client reviews.

Three out of four home sellers only contact one candidate before picking their listing agent, according to a NATIONAL ASSOCIATION OF REALTORS® report. While that may be the norm, it’s smarter to shop around. Interview at least three agents before deciding on the one you want to work with. 

During the interviews, ask these questions to help assess whether an agent is the right fit you:

  • Do you work as an agent full-time? As in most professions, work experience doesn’t guarantee skill. That said, much of real estate is learned on the job.
  • How long have you been in the business? Generally, the more experience an agent has, the more they’re tapped into the local market. 
  • How many homes have you sold in my neighborhood in the past year? You don’t need to find an agent who specializes only in your community, though that would be ideal. You do want someone who has recently sold at least a few homes in your neighborhood and knows the local and hyper-local inventory.
  • What’s the typical price range of homes you sell? Most agents work across multiple price points, but you don’t want an agent who has never sold a home in your range.
  • What’s your fee? An agent should be able to articulate their value and explain their commission rate.  
  • How will you market my home? You don’t want to hire someone who’s just going to stick a For Sale sign in your yard and call it a day. The agent should present a comprehensive marketing plan for your listing. This should include strategies for staging your home, taking professional photographs of your home, promoting the listing on social media, marketing to other brokers, and scheduling open houses.
  • Will I be working with you directly, or with a team? Some agents lead or work as part of a sales team. The lead listing agent shares client responsibilities with other agents. Where one agent may handle private showings for a listing, another may host open houses. A benefit is that for the same fee, you get many people working for you. But if you want the sole attention of the listing agent, you may want to stick to a one-on-one arrangement. 
  • Will you provide one-on-one service? Whether you’re working with one agent or a team, ask how responsive they can be to you, your timeline, and your goals.
  • How long on average are your listings on market? Your average sold-to-list price? This can help you suss out whether the agent is a solid marketer and negotiator. These are real estate stats that the agent can pull from your local multiple listing service, or MLS. 

The bottom-line: It’s in your best interest to pick an agent who understands your goals, fits your personality, and can get your home sold for top dollar. When you meet someone who can offer all of the above, congratulations — you’ve found your listing agent.

First Thing: Know What You’re Signing up For

Now that you know what you’re getting when you find the right listing agent, let’s make sure you know what you’re committing to when you sign that agent’s “representation agreement.”

The most common type of representation agreement is the exclusive right-to-sell agreement — a legally binding contract that states you’re going to use that agent to sell your house. Under this agreement, you’re giving the agent (and the agent’s brokerage) the right to sell the home for a mutually agreed-upon time period and compensation. IOW: You get peace of mind that you have a dedicated agent; the agent gets peace of mind that you’re only using their services. Other common terms include the agent’s duties to you, like marketing, and a dispute resolution plan.

There are other types of representation agreements, where agents don’t have exclusive rights to sell the property — meaning multiple agents can try to sell the home and compete for the commission. However, when agents know a listing is exclusively theirs, they’re fully invested in selling the property (which, again, should also give you peace of mind).

Every contract has an expiration date, but the length of the contract can vary. Some are three-months; others six months. It all depends on what you and the agent agree upon. If the contract expires before your house is sold, you can re-list your home with another agent. 

Of course, there’s a chance you sign an exclusive listing agreement but just aren’t satisfied with the job your agent is doing. To protect yourself, make sure the representation agreement has a cancellation or termination clause that lets you void the contract before the expiration date without any financial penalty.

Understand How a Listing Agent Gets Paid

So  . . . at the end of the day, how do listing agents get compensated for their work? 

Real estate commissions — including the listing agent’s commission — are typically charged as a percentage of the home’s sales price. For example, on a $300,000 house, a 6% commission would cost $18,000. Commissions are negotiable. The commission is usually split between the listing agent and the buyer’s agent as well as their respective brokers. 

A caveat: If an agent represents the seller and the buyer, the agent becomes a dual agent and earns both sides of the commission. In dual agency, you may have more room to negotiate the rate — just keep in mind that you’re not being represented exclusively as you are in single agency. You may want to hire an attorney to review documents and help you negotiate.

The listing agent’s commission fee often covers the cost of professional photos, marketing and marketing materials, and any administrative fees charged by the agent’s brokerage. 

Also, consider this: Great agents — with their pretty photography, HGTV-worthy staging tricks, and marketing smarts — earn their keep. 

So, if you’ve read all of the above, you’ve done your homework to find a great agent. Now you’re ready to sell that house.

For a full listing of Molisse Realty Group agents, CLICK HERE.

Original content written by: HouseLogic

35 Money-Saving Household Habits

Adopt a few of these home tips to find a bit more cash each month.

Your house gives you so much: security, pride, shelter. With all that on the line, it’s easy to assume the costs of keeping it up just are what they are. But wait. There are plenty of expenses that are simply a waste. 

Here’s how to save money each month without putting a dime of home value at risk.

#1 Clean Your Light Bulbs

What? Who does that? Well, smart people (who know shrewd, small ways to save money). A dirty bulb emits 30% less light than a clean one. Dust off both the bulb and fixture, and you might be able to cut back on the number or brightness of lights in each room without noticing any difference. 

#2 Keep Your Fridge Full

Solid items snuggled together retain the cold better than air and help keep each other cold — requiring less energy overall. Leaving town for awhile and fridge is empty? Fill voids in the fridge or freezer with water bottles.

#3 Switch Your Bulbs to LEDs

By replacing just five of your most-used incandescent bulbs with uber-efficient light-emitting diode (LED) bulbs, you could save $75 a year on your energy bill. 

And LEDs last 15 to 20 times longer than incandescents, so you won’t have to replace them nearly as often.

#4 Use Power Strips

Here’s how to save money — a lot of it — on bills. Appliances like coffee makers, TVs, and computers continue to suck power even when they’re off, which can cost you $100 a year. And did you know the AC adapter for your laptop keeps drawing power even if the laptop isn’t plugged in? Stop this slow money burn by connecting them to an easy-to-switch-off power strip.

#5 Use a Toaster Oven When Possible

Toaster ovens use 50% to 70% less energy than a full-size oven.

#6 Set Your Water Heater to 120 Degrees

Hot water heaters often come with a factory setting that’s higher than you need. You’ll cool your water heating costs by 3% to 5% every time you lower the temperature setting by 10 degrees. 

#7 Insulate Your Water Heater

For $30 or less, an insulating jacket or blanket can shave 7% to 16% off your water heating costs for the year. Just make sure to follow the manufacturer’s directions to avoid creating a fire hazard.

#8 Wash Clothes in Cold Water

Just switching from hot to warm water will cut every load’s energy use in half, and you’ll reap even more savings taking the temp down to cold. And don’t worry: Your clothes will get just as clean from cold water, thanks to the efficiency of today’s detergents (except in the case of sickness; you’ll want hot water and bleach then).

#9 Use the Right Dryer Cycle

If you’re using a high-heat setting for each load, you could be using more energy than you need. Almost all fabrics can be dried with a lower heat setting, such as the permanent press setting. It uses less energy and has the bonus of extending the life of your fabrics. Save the higher heat for items such as sheets and towels.

#10 Use Homemade Cleaners

Many commercial products rely on baking soda or vinegar for their cleaning power, so why not make your own? Most homemade cleaners cost less than $1. 

#11 Cut Back on Laundry Detergent

Never mind the barely visible measurement lines in the cap: You typically need only a tablespoon of detergent. And, clothes actually get cleaner when you use less, because there’s no soap residue left behind.

#12 Ditch Disposable Sweeper and Mop Head

Stop throwing money away every time you clean! Refill your Swiffer Sweeper with microfiber cloths. Just cut to size and use them dry for dusting or with a little water and floor cleaner for mopping. Or switch to a microfiber mop with a washable head.

#13 Stop Buying Dryer Sheets

Another easy swap? Give up your dryer-sheet habit (about $7 for 240 loads) in favor of wool dryer balls (about $10 for six, which last for more than 500 loads each). Of course, depending on your laundry preferences, you can always just go without either.

#14 Cut Scouring Pads in Half

Most clean-ups don’t require a full one.

#15 Don’t Rinse Dishes

Two minutes of rinsing with the faucet on full-power will consume 5 gallons of water — the same amount efficient dishwashers use during an entire cycle. Shocking, right? And it’s an unnecessary step, since most newer models are equipped to remove even stubborn food debris. Just be sure to clean the dishwasher trap regularly to keep your dishwasher running efficiently.

#16 Keep a Pitcher of Water in the Fridge

You won’t have to waste time and money running the faucet, waiting for it to get cold enough for a refreshing sip.

#17 Set a Timer for the Shower

The average American takes an eight-minute shower and uses about 17 gallons of water. It’s easy to linger, so set a timer for five minutes. Or try this more entertaining idea: Time your shower to a song or podcast segment.

#18 Install Low-Flow Fixtures

In addition to water-conserving practices, low-flow showerheads, which cost less than $10, and other fixtures can drop your water use in the shower by 43%.

#19 Hack a Water-Hogging Toilet

If you don’t have a water-conserving toilet, there are water-saving retrofitting kits that could yield about $110 in savings every year. Or place a half-gallon milk jug filled with water into the tank — in the corner and away from the flapper and ball-cock assembly. Every time you flush, you’ll save.

#20 Close Closet Doors

Each closet and pantry may hold a paltry amount of square footage, but you’re still heating and cooling it. Add up all the storage space, and you’ve got the equivalent of a small room. Shut the doors to keep the conditioned air out.

#21 Program the Thermostat

Program your thermostat to turn the heat down by 3 to 5 degrees when you’re not home and at night, and set it to bump the temperature up by the same amount when the A/C is cranking. You’ll save $10 to $20 a month and never feel the difference.

#22 Don’t Crank the Thermostat Up or Down Too Far

Varying the setting by 10 or more degrees when you’re gone for work or over the weekend is overkill. Your HVAC system will have to work overtime to get back to the ideal temperature, erasing your savings.

#23 Use Fans Year-Round

Ceiling fans can reduce your summer cooling costs and even reduce winter heating bills — but only if used correctly. Flip the switch on the base to make the blades rotate counterclockwise for a cooling effect or clockwise to help distribute heat in the winter. And in the warmer months, an attic or whole-house fan can suck hot air out and help distribute cooler air so you can give the A/C a little break.

#24 Caulk or Weatherstrip Around Doors and Windows

Caulk may not have the charisma of something like solar panels, but using it to seal air leaks around doors and windows will deliver immediate savings rather than a 14-year payback. You’ll spend $3 to $30 and save 10% to 20% on energy bills.

For gaps between moving parts that can’t be caulked, add weatherstripping.

#25 Add Insulation

This is a bigger weatherizing project than caulking or weather stripping, but it could yield more than $500 in yearly savings. While your home should be properly insulated from the roof down to the foundation, prioritize the attic, under floors above unheated spaces, around walls in a heated basement, and in exterior walls.

#26 Plant Shade Trees

Block the summer sun to lower cooling costs. Planting one shade tree on the west side and one on the east side of your home can shield your home from the sun during the summer months (but avoid south-side trees, which block winter sun). By the time they’re 15 years old, these two trees can reduce your energy bill by 22%, while adding value to your home.

#27 Use Curtains as Insulation

Another way to practice energy-saving passive heating and cooling? Open curtains on sunny windows in the winter and close them up in the summer.

#28 Cool with a Cross Breeze

On a breezy day, open a window on the side of your house that’s receiving the breeze, then open another on the opposite side of the house. Make sure the window on the receiving side is open a little less than the exhaust side to accelerate the breeze. You can also use a fan if there’s no breeze outside.

#29 Check Your Mortgage’s PMI

If your mortgage was for more than 80% of your home’s purchase price, you could be paying more than $50 a month, and as much as $1,000 a year, for private mortgage insurance. So as soon as you have at least 20% equity in your home, contact your lender to terminate the policy — they aren’t necessarily required to notify you when you reach that threshold.

Another option for ditching PMI? If your credit score or debt load has improved since securing your mortgage, look into refinancing with more favorable terms.

#30 Check Your Home Insurance for Savings

Your homeowners insurance should change as your life changes. Buying an automatic generator or installing security alarms could reduce your premiums by 5% or more. 

Bundling your home and auto coverage could save even more — up to 20% off both policies. But the point is to compare and do a price check to see if you can save. 

Surveys have found you could be paying a lot more than what another insurer would charge for the same coverage. So you could save by going with a new company or by using their quote to bargain with your current provider.

#31 Borrow Tools Instead of Buying

How often are you going to use that $600 demolition hammer once you remove your bathroom tile? Not so much? Rent it from a home-improvement store for a fraction of the cost. Be sure to do the math for each tool and project, though; sometimes the rental price is high enough to justify buying it.

Or join a tool lending library or cooperative to borrow tools for free or much less than retail stores.

#32 Cut Back on Paper Towels

Two rolls of paper towels a week add up to about $182 every year! Instead, try machine-washable cotton shop towels. They clean up messes just as fast and cost less than $2 for five. Save paper towels for messes that need to go straight into the trash, like oil and grease.

#33 Stop Buying Plants for Curb Appeal Every Year

A pop of color in your landscaping perks up your curb appeal. But instead of wasting household funds on short-lived annuals, invest in perennials that will keep giving for years to come. 

#34 Water Grass in the Morning to Save on Your Water Bill

Turning the sprinkler on at midday is kinda like watering the air — especially when the mercury soars. Lose less to evaporation by watering during cooler hours (but avoid overnight watering, when too-slow evaporation can invite fungus growth).

#35 Make Your Yard Drought-Tolerant for Long-Term Savings

Save $100 or more yearly by replacing water-hogging plants and grass with drought-tolerant and native species, and beds of rock or gravel. You’ll save time on maintenance, too.

(Shared with permission from the National Association of Realtors | Written by: Amy Howell Hirt)

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